ERGO Group AG today announced the signature of a major sponsorship agreement with Inter Miami CF, Major League Soccer’s (MLS) most recognized soccer team globally. The partnership follows the successful acquisition of NEXT Insurance and ERGO’s entry into the U.S. market in 2025, marking another significant step in the Company’s strategic expansion in the world’s largest insurance market. In parallel to the sponsorship agreement, ERGO also revealed the rebranding of its leading technology-first Property & Casualty insurer NEXT Insurance, which will operate from now on under the name “ERGO NEXT Insurance” and a related visual identity.
These developments are an integral part of the Group’s new business strategy announced at the end of last year. As ERGO strives to position itself as a truly international, global player in the insurance industry by 2030, this ambition must be reflected in both a global and coherent brand presence across geographies as well. The sponsorship agreement with Inter Miami CF and NEXT Insurance’s rebranding are fundamental building blocks to enhance the Company’s recognition value for the long-term.
“Through the partnership with Inter Miami CF and the rebranding of NEXT Insurance, we are shifting gears in the rollout of our U.S. roadmap and are setting the course to fully seize the growth potential ahead,” said Markus Rieß, Chief Executive Officer and Chair of the Board of Management of ERGO Group AG. “In such an attractive, dynamic market, these two initiatives will be important levers to sustainably strengthen our visibility with customers, partners and the wider public, supporting our firm business ambition. And what is more, they perfectly illustrate our goal to further enhance our international profile as part of our new strategy program.”
“We are proud that Inter Miami is the partner of choice for global brands looking to grow in the United States, recognizing the distinctive opportunities our Club provides as a dynamic business platform,” said Xavier Asensi, President of Business Operations at Inter Miami CF. “We are thrilled that the international brand ERGO together with ERGO NEXT Insurance, also pushing boundaries in its field, has chosen Inter Miami to support its growth strategy. Together, we look forward to setting a new standard and creating initiatives that resonate with fans both locally and around the world.”
Under the multiyear agreement, ERGO has secured the exclusive rights of “Official Insurance Partner of Inter Miami CF” and “Training Apparel Partner of Inter Miami CF”, making the Company one of the club’s Main Partners. In addition, the sponsorship includes, amongst others, perimeter advertising at home games, advertising presence in the club’s digital and social media, and joint marketing productions.
The partnership with Inter Miami CF builds upon ERGO’s strategic sports sponsorship program in its home market Germany. Here, the Company has been a partner of the DFB-Pokal (“German Football Association Cup”), a national knockout football cup competition held annually by the German Football Association (“Deutscher Fußball-Bund”, DFB), since 2016 and the “Official Insurance Partner of the German Football Association” since 2022. Most recently, ERGO has been official national partner of the UEFA EURO 2024 in Germany and exclusive presenting partner of the tournament’s volunteer program.
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